> For the complete documentation index, see [llms.txt](https://docs.yoplanning.support/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.yoplanning.support/it/accademia-di-pianificazione/yoplanning-parametrage/module-de-reservation/integration-du-module-de-reservation/doc-technique-agence-web/suivi-de-la-source-de-trafic-avec-les-parametres-utm.md).

# Monitoraggio delle sorgenti di traffico con parametri UTM

## Monitoraggio della fonte di traffico con parametri UTM

Per monitorare in modo efficace le prestazioni delle tue campagne di marketing, Yoplanning supporta i **parametri UTM** negli URL che portano al modulo di prenotazione.

***

### 🔧 Come funziona?

Quando l'utente arriva a un URL contenente UTM, come:

```
https://reservation.yoplanning.pro/oxygene?utm_source=google&utm_medium=cpc&utm_campaign=promo_ski
```

Google Analytics attribuisce la sessione alla sorgente/mezzo/campagna corretta.

***

### 📌 Suggerimenti

* Aggiungi sempre i parametri UTM nei link delle tue newsletter, nelle pubblicità, nei siti partner, ecc.
* Il modulo legge e trasmette automaticamente questi parametri al Data Layer.
* Il sistema è compatibile con GA4 e con l'invio di eventi e-commerce associati.

***

### ✅ Esempio completo

Link nel tuo sito:

```
https://reservation.yoplanning.pro/votreteam?utm_source=facebook&utm_medium=social&utm_campaign=ete2025
```

In GA4 le conversioni verranno attribuite alla fonte corretta.


---

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