Ctrlk
Go to Yoplanning.pro
For the complete documentation index, see llms.txt. This page is also available as Markdown.

Traffic source tracking with UTM parameters

Tracking traffic source with UTM parameters

To effectively track the performance of your marketing campaigns, Yoplanning supports UTM parameters in URLs leading to the booking module.

🔧 How does it work?

When the user arrives at a URL containing UTMs, such as:

https://reservation.yoplanning.pro/oxygene?utm_source=google&utm_medium=cpc&utm_campaign=promo_ski

Google Analytics attributes the session to the correct source/medium/campaign.

📌 Tips

  • Always add UTM parameters in your newsletter links, advertisements, partner sites, etc.

  • The module automatically reads and transmits these parameters to the Data Layer.

  • The system is compatible with GA4 and the sending of associated e-commerce events.

✅ Complete example

Link in your site:

In GA4, conversions will be attributed to the correct source.

PreviousE-commerce events sent to Google AnalyticsNextCross-domain tracking with the _gl parameter (Google Analytics 4)

Last updated