Sending emails is a key part of communicating with your customers. However, ensuring those emails end up in your inbox and not in spam is a major challenge. In this guide, we explain the factors that influence email deliverability, how to test their quality, and what actions to take if you encounter problems.
Email deliverability is influenced by several factors, including sender reputation, email authentication, and message content. Using Mailjet, a specialized provider, helps optimize these aspects through respectful sending practices and authentication tools like SPF and DKIM that improve sender reputation. All emails sent by Yoplanning comply with its technical specifications.
The content of your emails has a significant impact on deliverability. Avoid using overly commercial terms, suspicious links, or hiding important information, as this can trigger spam filters.
Use the online tool https://www.mail-tester.com/ to assess the quality of your emails. This tool provides a deliverability score and recommendations for improving your emails. Make sure the score is high enough to ensure good deliverability.
If, despite a high score on Mail-tester and following best practices, your emails still end up in spam, the problem may be your recipient sorting rules. Unfortunately, in this case, your options are limited because each email service provider has its own criteria for filtering spam.
Encourage your customers to add your email address to their contact list.
Ask them to check their spam folder and mark your emails as "not spam" if they end up there.
Inform your customers upon registration or purchase that your communications may end up in spam and take steps to ensure email delivery.
Optimizing email deliverability is an ongoing process. By following best practices, regularly testing your emails, and educating your customers, you will significantly reduce the risk of your messages being filtered as spam. Over time, filtering systems adapt, and the situation can gradually improve. By implementing these recommendations, you will maximize your chances of effectively reaching your audience.
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