> For the complete documentation index, see [llms.txt](https://docs.yoplanning.support/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.yoplanning.support/de/yoplanning-academy/yoplanning-parametrage/module-de-reservation/integration-du-module-de-reservation/doc-technique-agence-web/google-analytics-avec-yoplanning.md).

# Google Analytics mit Yoplanning

YoPlanning ist über Google Tag Manager (GTM) mit Google Analytics kompatibel. Mit dieser Integration können Sie:

* Verfolgen Sie Besuche und Klicks in Ihrem Buchungsmodul.
* Erfassen Sie E-Commerce-Ereignisse (Beratung, Hinzufügen zum Warenkorb, Zahlung).
* Behalten Sie die Quelle Ihrer Besucher (Marketingkampagne, organischer Verkehr usw.) bei, auch wenn Sie die Domain wechseln.

> Um den größtmöglichen Nutzen aus dieser Integration zu ziehen, empfehlen wir eine gemeinsame Konfiguration: **UTM-Tagging** + **Cross-Domain-Tracking (\_gl)**.

***

### Voraussetzungen

* Ein Google Tag Manager (GTM)-Konto
* Eine GA4-Kennung (im Format „G-XXXXXXX“)
* Die in YoPlanning konfigurierte GTM-Kennung („GTM-XXXX“) über die Konfiguration Ihres Buchungsmoduls.


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